Who You Are
We’re looking for a seasoned content writer with expertise in producing high-quality, engaging blog content and repurposing it across organic social media and other marketing channels. Your role will be essential in developing thought leadership, enhancing brand presence, and driving organic traffic. You thrive in a fast-paced environment, collaborating seamlessly with stakeholders, and skillfully balancing flexibility with determination. Known for asking the right questions and streamlining processes, you manage priorities and adapt strategies with ease.

What You'll Do

• Content Creation
  Craft clear, concise, and compelling blog posts that reflect BHG’s brand voice, focusing on small business financing, lending, business growth, and other relevant topics.
• Research & Insights
  Perform thorough research, including conducting interviews and exploring case studies and industry news, to ensure accurate and current blog content.
• Content Repurposing
  Adapt blog content into various formats, such as social posts, infographics, email copy, and video scripts, to expand its reach and impact.
• SEO Optimization
  Optimize blog content for SEO with keyword research, meta descriptions, and internal/external links to improve visibility and engagement.
• Social Media Strategy
  Collaborate with the social media team to align blog content with social calendars, transforming blog posts into dynamic, shareable social content.
• Content Strategy Support
  Work with marketing and content teams to create and execute a cohesive content strategy that aligns with business goals, enhancing engagement and conversions across all channels.
• Trend Monitoring
  Stay updated on the latest trends in social media and content formats to improve BHG’s organic content strategy.
• Cross-Team Collaboration
  Coordinate with design, social, and product teams to ensure content is consistent, on-brand, and aligned with broader marketing efforts.
• Content Performance Analysis
  Track and analyze content performance across blogs and social media, using data to inform and optimize future content strategies.

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