Company Overview
Optimove is a global marketing tech leader, recognized by Forrester as a Leader and by Gartner as a Challenger. We collaborate with some of the world's most exciting brands, including Sephora, Staples, and Entain, blending art and science in innovative ways. With ~450 team members across NYC, London, Tel Aviv, and other global locations, we're a proven business with the agility and excitement of a fast-growing startup. Career growth at Optimove is a guarantee, with two out of every three managers promoted internally.
As a Senior UX/UI Designer, you will play a pivotal role in solving complex business problems through user-centered design. Empowered to practice continuous Product Discovery, you will collaborate with product managers, engineers, and other stakeholders to deliver impactful, user-focused solutions.
Key Responsibilities
- Understand User Behavior & Challenges:
- Conduct user research activities such as interviews, observations, and usability tests.
- Collaborate with product managers, designers, and customer success teams to identify user needs and pain points.
- Design Solutions:
- Create intuitive, creative, and viable designs for new features and improvements to existing ones.
- Develop wireframes, mockups, and prototypes and continuously test solutions with users and stakeholders.
- Collaboration:
- Work closely with product managers and engineers to define requirements, groom user stories, and address challenges in real time.
- Product Analytics:
- Collect and analyze product analytics to identify opportunities for improvements and optimization.
- Stay Current:
- Keep up-to-date with industry best practices and emerging trends in UX/UI design.
Requirements
Must-Have Qualifications
- 4+ years of experience in User Experience and UI Design.
- Proven ability to design complex B2B web products.
- Experience building and testing interactive prototypes of varying fidelity levels.
- Expertise in creating detailed UI and visual designs.
- Strong analytical skills to derive insights from data.
- Knowledge and experience in data visualization and storytelling with complex data.
- Effective collaboration with multiple stakeholders, including designers, product managers, and engineers.
- Meticulous attention to detail and excellent organizational skills.
- Proficiency in tools like Adobe Creative Suite and Axure.
- Bachelor's Degree in Graphic Design, Product Design, HCI, or equivalent from a reputable institution.
Ideal Candidate Attributes
- Visionary yet pragmatic: Able to think big but implement small, practical steps.
- Independent & proactive: Takes ownership and accountability.
- Curious & passionate: A self-learner who loves UX/UI design.
- Comfortable multitasking and managing competing priorities.
Preferred Skills and Experience
- Conducting user research with various techniques.
- Designing Marketing products or solutions leveraging Machine Learning.
- Creating and maintaining Design Systems.
- Writing effective micro-copy.
- Experience with usage analytics tools like Pendo, FullStory, or Amplitude.
- Designing effective user onboarding flows.
Why Join Optimove?
- Be part of an innovative, fast-growing team working on impactful projects.
- Enjoy career advancement opportunities within a company that values internal growth.
- Collaborate with exciting global brands.
- Work with passionate, talented individuals committed to combining art and science to drive meaningful user experiences.