At Freetrade, we believe investing is one of the best ways to grow your savings, but for many, it seems complicated, expensive, and out of reach.

We’re here to change that.

We’re building a team with diverse and unique perspectives to help us on our mission to become the default way to invest. Our goal is to help our customers achieve better long-term financial outcomes. In 2025, we’ll be focusing on making our business cash flow profitable.

We’ll also be radically improving our product for our core customer base. In the UK, we now have over 1.5 million registered users, and we offer a range of products such as the Freetrade Pension, stocks and shares ISA, and UK Treasury bills.As a Senior Product Growth Marketer, you will take ownership of key customer journeys and products, working to enhance engagement, improve user flows, and deliver seamless experiences across the customer lifecycle.

You will lead initiatives to refine how users interact with Freetrade, from onboarding through to retention, ensuring that every touchpoint adds value and supports business growth. This hands-on role will see you crafting engaging email marketing campaigns, amplifying our brand across social channels, and using data-driven insights to optimise and personalise the customer journey.

This is an exciting opportunity to make a significant impact on how customers experience investing with Freetrade, combining creativity, analytics, and a customer-centric approach.

You will...

• Develop and execute strategies to deepen customer engagement, focusing on retention, subscription uptake and lifecycle satisfaction.
• Design tailored campaigns for segmented audiences to drive behaviour aligned with business objectives.
• Work closely with product teams to support launches, updates, and seasonal campaigns.
• Create and deliver dynamic, personalised email campaigns that guide users through their journey with Freetrade.
• Focus on delivering impactful messaging that drives engagement, conversion, and loyalty.
• Monitor and optimise email performance metrics, such as open rates, click-through rates, and completion of desired actions.
• Map out key customer touchpoints from onboarding through long-term engagement, ensuring frictionless and intuitive experiences.
• Identify and address pain points in the customer journey to improve satisfaction, retention, and conversion rates.
• Collaborate with product, design, and engineering teams to embed optimised user flows across all aspects of development.
• Conduct A/B testing and analyse data to refine onboarding, activation, and upsell processes.
• Leverage customer insights and feedback to continuously improve and personalise user experiences.
• Develop innovative social media strategies to drive brand awareness and engagement, ensuring alignment with Freetrade’s tone and values.
• Collaborate with design and content teams to produce compelling assets that resonate with audiences and reinforce key journeys.
• Analyse social trends and campaign performance to optimise impact and engagement.

You have...

• 4-6 years experience in engagement, growth, or product marketing
• Proven expertise in user journey optimisation, ideally within a fintech or customer-first digital product environment.
• Strong understanding of customer experience principles and behaviour-driven design.
• Hands-on experience with tools like Mixpanel, Amplitude, or Google Analytics for journey mapping and optimisation.
• Proven expertise in email marketing and CRM tools such as Airship, Braze, or Mailchimp, with a focus on behavioural and triggered campaigns.
• Analytical mindset with the ability to translate data into actionable strategies.
• Experience with A/B testing and personalisation techniques to improve customer outcomes.
• Experience in delivering organic social media and brand-building campaigns.
• Passionate about improving customer experiences and driving meaningful user engagement.
• Analytical thinker with a creative approach, blending data-driven decision-making with innovative strategies.
• Strong collaboration skills, working effectively with cross-functional teams including product, design, and engineering.
• Proactive, self-starter attitude with the ability to take ownership and deliver results.
• Excited by Freetrade’s mission to transform investing and create better financial outcomes for customers.

Benefits & Logistics

The application process consists of a four-stage process. You will initially have a phone interview with one of our internal Talent Specialists, followed by a call with the hiring manager, a technical interview a cultural and behavioural interview,

We offer a competitive salary plus a bonus structure.

We are an Equal Opportunity Employer committed to a diverse and representative team. Whatever your race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability - we want to hear from you. We're very open about what we're working on, and the best places to learn more are our buzzing community forum and our blog.

About Freetrade

Freetrade is an award-winning investing app with over 1 million users.  Our mission is to get everyone investing by making it simpler and more affordable. We bring together people with diverse skills and backgrounds, ranging from leading financial services companies to Big Tech to more. Together we are focused on building an open and transparent stockbroker you can trust.Openness and transparency is in our DNA and applies to all aspects of our company. We encourage an open and inclusive environment and pride ourselves on being candid, curious, focused, humble and gritty.Our headquarters are based in London and we’re hiring.

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